HOGHarley-Davidson, Inc.
25.14USD+1.17%Mkt Cap: 2.65B $P/E: 13.03

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. …

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Key Statistics

Company
Market Cap2.65B $
Enterprise Value3.75B $
Revenue (TTM)4.32B $
Gross Profit1.34B $
Net Income (TTM)338.74M $
Revenue/Share37.02 USD
Last Price25.14 USD
Fiscal Year EndDec 2025
MR QuarterMar 2026
Employees5.5K
CountryUS
SectorConsumer Cyclical
IndustryRecreational Vehicles
ISINUS4128221086
Valuation
P/E (Trailing)13.03
P/E (Forward)12.80
PEG11.01
EV/EBITDA7.75
EV/Revenue0.87
P/S0.61
P/B0.85
EPS (TTM)1.89
EPS (Forward)1.94
52W Range
17.0957% of range31.25
52W High31.25 USD
52W Low17.09 USD
Profitability
Gross Margin30.02%
Oper. Margin3.12%
EBITDA Margin11.21%
Profit Margin7.57%
ROE10.79%
ROA4.21%
Growth
Revenue Growth-11.80%
Earnings Growth-79.40%
Cash Flow & Leverage
Operating CF568.92M $
CapEx (TTM)153.68M $
FCF Margin3.90%
FCF Yield6.36%
Net Debt1.12B $
Net Debt/EBITDA2.31
Balance Sheet
Debt/Equity0.97
Current Ratio1.91
Quick Ratio1.50
Book Value/Sh29.11 USD
Cash/Share10.30 USD
Dividends
Fwd Div Rate0.7400 USD
Trail. Div Rate0.7280 USD
Div. Yield2.90%
5Y Avg Yield2.06%
Payout Ratio37.69%
Ex-Div DateJun 8, 2026
Pay DateJun 25, 2026
Splits
Last Split2:1
Split DateApr 10, 2000
Analyst Consensus
Rating2.6 (Hold)
Strong BuyBuyHoldSellStr. Sell
Target (Mean)26.09 USD
Upside (mean)+3.8%
Target Range15.00 USD32.00 USD
$15.00+3.8% to mean$32.00
# Analysts11
Ownership
Shares Out.105.27M
Float104.15M
Insiders1.12%
Institutions110.05%
Short Interest
Short Ratio7.2d
Short % Float20.98%
Short % Out.15.51%
Shares Short16.33M
Short (prev mo.)14.57M
Technical
SMA 5024.70 (+1.8%)
SMA 20023.05 (+9.1%)
Beta1.27
S&P 52W Chg20.11%
Avg Vol (30d)1.56M
Avg Vol (10d)3.39M
Technical Indicators
RSI (14)51.6
MACD0.1477
MACD Signal0.1924
MACD Hist.-0.0447
BB Upper26.33 USD
BB Middle25.25 USD
BB Lower24.17 USD
BB Width8.54%
ATR (14)0.9087 USD
Vol Ratio (20d)0.85x